I try to keep this blog light and happy. It’s my MO to entertain and inform in a fun way. Every once in a while though, a bee gets under my bonnet and I just can’t. That’s how I feel today. A big part of my blog is accepting your body, empowering women, and being a good example to other women.
Needless to say, fast food is not a huge part of my diet. Yes, I love the occasional Wendy’s fry, or the oh-so-addictive Sonic tot. As a teen and young adult I was a vegetarian. Being a rather uninformed vegetarian, a big part of my diet was anything “bean” from Taco Bell. To this day, I still occasionally crave the spicy bean chalupa or bean burrito supreme.
Recently, Taco Bell has started to offer breakfasts as a part of their everyday menu. This is not what I take issue with, in fact, if they had an egg and cheese breakfast taco-I’d be thrilled. What I take issue with is the ad for their new “first meal”. In the ad, it starts out with a woman, dressed in club clothing, eye makeup smeared, falling out of a seemingly strange man’s bed, looking a bit alarmed and a bit ashamed, and then she is seen leaving a taco bell with her breakfast sandwich. It also stars a man, who fell asleep playing video games, waking up to say “I’m hungry” and heads to taco bell. All with the tagline of “no matter how you end your night, start your morning with first meal at Taco Bell.”
I find this sort of ad both degrading and incredibly sexist for many reasons. First, why is it necessary to portray a woman, in a demeaning, sexual manner, while the man is simply geeky? Second, why are we still shaming women for having sex when the man was obviously involved as well? Third, if you are trying to market this new product, why do so with an ad that will only bring controversy? Some times, not all press is good press.
I implore Taco Bell to take down this ad. I ask them to stop airing it. We as consumers, and as women deserve better than the way we’re treated in this ad.